Exploring How Artificial Intelligence Mediates the Link Between Economic Behavior and Happiness

Abstract

This research uses structural equation modeling (SEM) analysis to examine the influence of economic behavior on artificial intelligence and happiness among 180 students at Bahaudin Mudhary University (UNIBA) Madura. The analysis results show that behavioral economics has a significant influence on artificial intelligence, and students who practice good financial management tend to better understand and utilize this technology. Furthermore, research has proven a significant relationship between artificial intelligence and happiness, suggesting that students' engagement with AI technology can enhance their levels of happiness. However, the effect of economic behavior on happiness is not significant, indicating that other factors, such as social support and the learning environment, play a more important role in determining student happiness. These findings provide important insights for the development of educational programs at UNIBA, with a focus on technology integration and increased social support to improve students' overall well-being.