PRODUCTION PERFORMANCE MANAGEMENT IN TOBACCO AGROINDUSTRY IN BATUMARMAR PAMEKASAN DISTRICT

Abstract

This research aims to determine production performance management in the tobacco agro-industry in Batumarmar District, Pamekasan Regency. The analysis technique used in this research is multiple linear regression analysis or Ordinary Least Squares (OLS) on data that has been in Natural Logarithms (Ln), primary data obtained from 99 respondents selected using a purposive sampling technique. The research results show that the regression model of production performance management in the tobacco agro-industry in Batumarmar District, Pamekasan Regency shows that partially the variables of land area, number of seeds and labor have a significant effect on tobacco production. Meanwhile, the variable amount of fertilizer and pesticide does not have a significant effect on tobacco production. However, if seen simultaneously the variables of land area, number of seeds, amount of fertilizer, pesticide and labor have a significant effect on tobacco production on mountain land in Batumarmar District. It is hoped that tobacco farmers will utilize optimum production factors, especially in increasing the quality and quantity of seeds and labor. The productivity of the land area is increased through technological updates in fertilization and seeding, so that it can produce maximum tobacco production with good performance management in the tobacco agro-industry in Batumarmar, Pamekasan Regency